Why hire expensive models for the advertising campaign of your clothing line when it is the most famous pop star in the world? House of Dereon is indeed a brand designed in house Knowles, the result of partnership between Beyonce Knowles and her mother Tina Knowles. The name is a tribute to the singer’s grandmother, Agneza Dereon. Beyonce is really strutting her stuff on the beach for her 2010 Spring promotional campaign for House of Dereon.
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